While Google remains the large player in pay-per click marketing, Facebook has really come a long way, and has some distinct advantages for both affiliate marketers and small businesses.

Since Facebook is an opt-in system, people offer quite a bit of information about themselves which translates into advanced demographic marketing for us.  This information can be strategically leveraged to maximize your return on investment for pay per click ads.

This is a pay to play strategy.  The concept is, if you can convert 1 out of 10 extremely well matched users, and you make $5 for every conversion, then paying 20 cents a click, or $1 to make $5, doesn't seem like a bad deal.

A simple Facebook "Page" can be used to build a small community to market to.  Through email collection methods and "I-like" members, you can start to build a small community, which embodies your long-term profit plan - follow up email campaigns.

The problem is, you really have to know what you are doing, and the margins are often slimmer than in our example.

You can see a Facebook page Digital WorkHorse has created using this methodology at  Back-Yard Beekeepers

The below video is an in depth seminar that goes through the whole process of using pay per click strategies to earn good money on Facebook.

In-depth video seminar on Facebook Advertising

You can see a Facebook page Digital WorkHorse has created using this methodology at  Back-Yard Beekeepers